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8 Things We Learned from The Art of Marketing

By and on April 14, 2017

Last week, the Learnography team visited The Art of Marketing, an annual conference focused on improving businesses’ marketing experiences and empowering the individuals who create them. As a graphic designer, a social media strategist, and a marketing student, we were pretty excited to dig in. Here is everything we learned:

8 Things We Learned From the Art of Marketing

  1. “The solution often falls within the obstacle.” Terry O’Reilly stressed the importance of looking at the problem at hand from an outside perspective in order to find the solution. – TB
  1. Customer Loyalty vs Customer Experience: These two terms are often confused and are used interchangeably. Executive panelist Betsey Chung (CMO at BMO) suggests that through mastering the customer experience, we can improve customer loyalty. – MW
  1. “A hunch is creativity trying to tell you something.” In his talk, Terry O’Reilly encouraged us to follow our intuition and embrace our hunches, because they are all leading us towards a greater realization – or maybe even that ‘a-ha’ moment. – KC
  1. In his session, Ryan Holiday emphasized the importance of putting aside your own ego to be successful. By stepping out of your personal spotlight to achieve the bigger picture, you are more likely to succeed. – TB
  1. Rather than working within the system, disrupt the system itself! Music industry pro Troy Carter referenced artists like Chance the Rapper who are using disruptive marketing techniques to promote their brands: Chance is not signed to a label, has never formally released a record, and still managed to win three Grammys this year. – KC
  1. ‘Focus on optimism.’ Executive panelist John Rocco and I share a favourite piece of marketing, the 2011 John Lewis Christmas commercial. The focus on optimism and the human experience is how he created one of his favourite Sonnet Insurance commercials. – MW
  1. Jump out of your swimlane: Terry O’Reilly centred his talk around counter-intuitive thinking: getting out of your comfort zone will allow you to see what is truly possible. – KC
  1. There is an economic shift from ownership to access. Troy Carter believes that this is the new american dream. Consumers now expect and demand instant gratification through technology. Some of today’s biggest growth hacking companies (uber, Airbnb) have found success in speaking directly to this demographic. – MW

Tia Brierley
As a student at the University of Waterloo, I am joining Learnography for my first co-op term. Pursuing a degree in Environment and Business I continue learning both inside the classroom and through my new work experiences. You can find me outdoors when I’m not working or in class as I am always on the move.

Kyla Clarke

Kyla Clarke

As a student of the world, I am a traveler at heart whose passion for digital and social media runs as deep as my passion for learning. With a linguistics degree from Carleton University and a professional writing diploma from Algonquin College under my belt, I continue to seek ongoing education in all areas of life: learning languages, interacting with those who are unlike me, and absorbing the latest in current events. In my spare time, you’ll find me at rock concerts, yoga classes, or eating pad thai.

Martin Whelan

Martin was born and raised in Ireland where he studied graphic design and obtained a BA in Visual Communications. His love for art and design led him to Toronto and eventually to Learnography. He continues to develop his design skills by attending seminars, workshops, and indulging in print magazines. Martin believes every day is a learning opportunity and that by working (and learning) together, we can all achieve more.  When he’s not glued to inDesign, he enjoys camping, catching Pokemon, and talking to his dog.