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Meet #TeamLearnography: Danijel Margetic

By on March 2, 2017

On an average day in the Learnography office, it is impossible to ignore the constant hustle and (productive) bustle. I caught up with our Media Manager, Danijel Margetic to learn what a typical day is like in the Media department.

What does your average day look like?

“First I dodge the alligator pit, feed the snakes and complete the in-house obstacle course.”

Danijel summed up his role as a “part-time duct tape and shellac specialist”, adding “we take pride in finding high-quality, low-cost solutions on a turn of a dime that address the challenges our clients are facing.” With an average day in the office consisting of constantly changing priorities and tasks and deliverables changing from project to project, it isn’t often that Danijel finds himself doing the same thing for any period of time. “There is no ‘standard day’ in media,” but a few of the everyday tasks he may encounter include: sound recording, live streaming, taping on location, editing, pre-production, scripting, and more. With an endless list of requests and an ongoing balancing act, Danijel is always busy.

What is the most difficult part of the role?

Learning to say “no.” Knowing that sometime the costs (in time and effort, not just money) outweigh the benefits, even when the benefits are clear, can make turning down a request extremely difficult. Sometimes, although an element of a project could be interesting, it is important to focus on the overall outcome and impact on the project as a whole.

Best part of the role?

Danijel most enjoys seeing firsthand the visceral reactions evoked through his work, which doesn’t happen very often as most of the media projects are solely released online. One Learnography piece stands out in particular: an animated documentary made for Kin Canada, celebrating their WWII Milk for Britain campaign. He attended their National Conference in August where they previewed the video for the first time, and it was an “incredible experience to witness an audience react to your work in real time.”

What is the most important thing for someone working in media production to remember?

“Never stop making your own things.” Danijel stressed the importance of pushing your boundaries outside of the office in an effort to continuously expand your skillset at work. He says it is crucial to keep up with what everyone else is doing (“go to festivals, check out your local art-house cinema, see what’s trending online”), and always try to incorporate the new things you learn into your work.

Check out Learnography’s Milk for Britain documentary below:

Tia Brierley


As a student at the University of Waterloo, I am joining Learnography for my first co-op term. Pursuing a degree in Environment and Business I continue learning both inside the classroom and through my new work experiences. You can find me outdoors when I’m not working or in class as I am always on the move.