An Overview of Search Engine Marketing
Search engine marketing is an effective way for small businesses to contact their target audience, develop new consumers, and increase sales while lowering acquisition costs. However, before discussing how search engine marketing might benefit your business, we must first explain what SEM is.What is SEM?Pay-per-click (PPC) advertising on search engines is a broad phrase that refers to the process of using PPC advertisements on search engines to increase a website's [...]